So… you already know how AI is revolutionizing businesses. In this article, we explore how to lead sustainable change in the Intelligence Age. We’ll also cover use cases on how to optimize content, engage audiences and personalize your campaigns with Responsible AI – regardless of your organization’s size.
Digital
Is the human touch obsolete in the AI marketing era? Not so fast! Discover how to implement a human-centered AI marketing approach on this hands-on article full of practical examples and case studies.
You’ve been investing so much time over the last 20 years to get your website fully optimized for SEO. And now, comes SGE. What does this mean to your business? And how can you ensure that your digital marketing efforts will adapt quickly enough?.
Email marketing continues to be the highest ROI-driving force of marketing. According to Constant Contact, email marketing has a return on investment (ROI) of $42 for every $1 spent. Just to put things in perspective, email marketing is more likely to drive sales than social media marketing! In this article on email engagement trends for 2021, we cover the variables that most impact email deliverability, how to boost user engagement in 2021, the most used email clients and how frequently users want to hear from you (you’ll be surprised!).