Kiwano Marketing is proud to win Canada’s 2010 Green Award by the Better Business Bureau.
Sustainable Marketing
Community involvement has a number of benefits for businesses implementing sustainable marketing and corporate social responsibility programs. They include: preferential government and regulatory treatment; enhanced reputation and brand image in that community; increased profit and customer loyalty; creates new business opportunities; increased ability to attract and retain employees; increased ability to attract and retain employees; innovation in market through cooperation with local communities; and innovation in market through cooperation with local communities.
Is it possible for companies such as Coca-Cola to become truly sustainable? What are the steps they should take in order to achieve that goal? Read on to learn about Coca-Cola and their sustainability program.
High-profile leaders at top organizations get together at the Eco:nomics conference and identify sustainable marketing best practices, what works and what doesn’t.
Nowadays, consumers are asking more and more the same questions: What is a sustainable brand? How are these brands different from the rest? Let’s dive in, and discover the brand imprint process.
The Environmental Leader has recently released what is already one of the most relevant sustainable marketing studies ever made. Sustainable Marketing: What Works, What Doesn’t takes a critical look at sustainable marketing and digs up eye-opening information such as the sustainable marketing effects on product pricing, what media are most used in sustainable marketing campaigns, and which of these are most effective.