our insights Kiwano Marketing becomes carbon-negative Climate change is affecting us all. In our quest to minimize our impact on the environment, Kiwano is proud to announce that we’ve become carbon-negative. Email engagement trends for 2021 Email marketing continues to be the highest ROI-driving force of marketing. According to Constant Contact, email marketing has a return on investment (ROI) of $42 for every $1 spent. Just to put things in perspective, email marketing is more likely to drive sales than social media marketing! In this article on email engagement trends for 2021, we cover the variables that most impact email deliverability, how to boost user engagement in 2021, the most used email clients and how frequently users want to hear from you (you’ll be surprised!). Kiwano Marketing Wins Canada’s 2010 BBB Green Award Kiwano Marketing is proud to win Canada’s 2010 Green Award by the Better Business Bureau. Using Community Involvement as Part of Your Sustainable Marketing and CSR Strategy Community involvement has a number of benefits for businesses implementing sustainable marketing and corporate social responsibility programs. They include: preferential government and regulatory treatment; enhanced reputation and brand image in that community; increased profit and customer loyalty; creates new business opportunities; increased ability to attract and retain employees; increased ability to attract and retain employees; innovation in market through cooperation with local communities; and innovation in market through cooperation with local communities. Positive Partnerships: Coca-Cola and Sustainability Is it possible for companies such as Coca-Cola to become truly sustainable? What are the steps they should take in order to achieve that goal? Read on to learn about Coca-Cola and their sustainability program. Execs Share Best Practices on Sustainable Marketing High-profile leaders at top organizations get together at the Eco:nomics conference and identify sustainable marketing best practices, what works and what doesn’t. Defining a Sustainable Brand Nowadays, consumers are asking more and more the same questions: What is a sustainable brand? How are these brands different from the rest? Let’s dive in, and discover the brand imprint process. Sustainable Marketing: What Works, What Doesn’t The Environmental Leader has recently released what is already one of the most relevant sustainable marketing studies ever made. Sustainable Marketing: What Works, What Doesn’t takes a critical look at sustainable marketing and digs up eye-opening information such as the sustainable marketing effects on product pricing, what media are most used in sustainable marketing campaigns, and which of these are most effective.