insights
So… you already know how AI is revolutionizing businesses. In this article, we explore how to lead sustainable change in the Intelligence Age. We’ll also cover use cases on how to optimize content, engage audiences and personalize your campaigns with Responsible AI – regardless of your organization’s size.
Is the human touch obsolete in the AI marketing era? Not so fast! Discover how to implement a human-centered AI marketing approach on this hands-on article full of practical examples and case studies.
You’ve been investing so much time over the last 20 years to get your website fully optimized for SEO. And now, comes SGE. What does this mean to your business? And how can you ensure that your digital marketing efforts will adapt quickly enough?.
Climate change is affecting us all. In our quest to minimize our impact on the environment, Kiwano is proud to announce that we’ve become carbon-negative.
Email marketing continues to be the highest ROI-driving force of marketing. According to Constant Contact, email marketing has a return on investment (ROI) of $42 for every $1 spent. Just to put things in perspective, email marketing is more likely to drive sales than social media marketing! In this article on email engagement trends for 2021, we cover the variables that most impact email deliverability, how to boost user engagement in 2021, the most used email clients and how frequently users want to hear from you (you’ll be surprised!).
Nowadays, consumers are asking more and more the same questions: What is a sustainable brand? How are these brands different from the rest? Let’s dive in, and discover the brand imprint process.
Kiwano Marketing is proud to win Canada’s 2010 Green Award by the Better Business Bureau.
Community involvement has a number of benefits for businesses implementing sustainable marketing and corporate social responsibility programs. They include: preferential government and regulatory treatment; enhanced reputation and brand image in that community; increased profit and customer loyalty; creates new business opportunities; increased ability to attract and retain employees; increased ability to attract and retain employees; innovation in market through cooperation with local communities; and innovation in market through cooperation with local communities.
Is it possible for companies such as Coca-Cola to become truly sustainable? What are the steps they should take in order to achieve that goal? Read on to learn about Coca-Cola and their sustainability program.
High-profile leaders at top organizations get together at the Eco:nomics conference and identify sustainable marketing best practices, what works and what doesn’t.
Sustainable Marketing: What Works, What Doesn’t, Environmental Leader’s recently released study, is already one of the most relevant sustainable marketing studies ever made. It takes a critical look at sustainable marketing and digs up eye-opening information such as the sustainable marketing effects on product pricing, what media are most used in sustainable marketing campaigns, and which of these are most effective.