Community involvement has a number of benefits for businesses implementing sustainable marketing and corporate social responsibility programs. They include: preferential government and regulatory treatment; enhanced reputation and brand image in that community; increased profit and customer loyalty; creates new business opportunities; increased ability to attract and retain employees; increased ability to attract and retain employees; innovation in market through cooperation with local communities; and innovation in market through cooperation with local communities.
sustainable marketing
High-profile leaders at top organizations get together at the Eco:nomics conference and identify sustainable marketing best practices, what works and what doesn’t.
Sustainable Marketing: What Works, What Doesn’t, Environmental Leader’s recently released study, is already one of the most relevant sustainable marketing studies ever made. It takes a critical look at sustainable marketing and digs up eye-opening information such as the sustainable marketing effects on product pricing, what media are most used in sustainable marketing campaigns, and which of these are most effective.