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community engagement and sustainable marketing

17 Oct: Using Community Involvement as Part of Your Sustainable Marketing and CSR Strategy

Community involvement has a number of benefits for businesses implementing sustainable marketing and corporate social responsibility programs. They include: preferential government and regulatory treatment; enhanced reputation and brand image in that community; increased profit and customer loyalty; creates new business opportunities; increased ability to attract and retain employees; increased ability to attract and retain employees; innovation in market through cooperation with local communities; and innovation in market through cooperation with local communities.

kiwano_sustainable_marketing survey_

19 Nov: Sustainable Marketing: What Works, What Doesn’t

The Environmental Leader has recently released what is already one of the most relevant sustainable marketing studies ever made. Sustainable Marketing: What Works, What Doesn’t takes a critical look at sustainable marketing and digs up eye-opening information such as the sustainable marketing effects on product pricing, what media are most used in sustainable marketing campaigns, and which of these are most effective.